Wednesday, July 16, 2008
Another Brewery consolidation...
So InBev has finally bought out Anheuser-Busch for $52 billion dollars. How do you buy a company for that much money? I stopped drinking their beer years ago so it does not really make a difference to me who owns them. It is a bit disturbing though to see one of the iconic American companies now owned by a foreign corporation. The pursuit of the all might dollar knows no government boundaries anymore. InBev is known for their cost cutting so I wonder what is in store for Anheuser-Busch now. How many American jobs are going to be lost and or moved overseas? How many tax dollars are going to move overseas? Budweiser's slogan is the Great American Lager. Should it change to the Great Foreign Owned American Lager now? Will core demographic that buys their products care or now think twice about purchasing their products. I wonder...
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2 comments:
I do wonder if the fact that AB is now foreign owned will hurt its sales, or at least its image among many of its consumers. I could be all beer-snobby and say that surely it isn't the taste of the beer that makes people buy it, and that it must be something else -- like image/patriotism.
My sister is a faithful Bud Light drinker. It doesn't matter what else is on hand, it's a Bud Light for her! Ever the diplomat, she has said there is no sense in her drinking my "good" beer when she is happiest with a Bud Light.
I remember when AB acquired Rolling Rock -- I was certain that RR would never be the same -- now that InBev has RR... who knows?
Has she tried any of your "good" beers? I never knew what good beer was until I expanded my drinking habits. Once you do you can't go back again...
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