A Monster ripoff

I know stores should be allowed to charge what the market will bear, but this is excessive. An 80% markup? And even the wholesale price is ridiculously overpriced when compared to other cables. Cables that work just as good. Any store employee who tells you otherwise is flat out lying. Shouldn't this be against the law? It makes you really want to shop at these stores where the official company policy is to lie to their customers to boost their bottom line. Capitalism at its best...