One Beer to Rule Them All..

Another merger in the beer world. This continues a trend of the top breweries as they try to become the worlds largest. I would not be surprised if in the end we are stuck with one mega-brewery and lots of small independents. I like how in the article Pete Coors tries to justify the merger by saying “Creating a stronger U.S. brewer will help us meet these challenges, compete more effectively and provide U.S. consumers with more choice, greater product availability and increased innovation.” As if creating a mega-corporation ever gives consumers more choice and innovation. I gave up drinking their products years ago. Life is to short to drink cheap beer...